emmyAmazon.com has joined the ranks of Susan Lucci — though it didn’t take the Seattle tech company 18 failed nominations to get there.

The National Academy of Television Arts & Sciences announced today that Amazon Instant Video will receive a 2013 Technology & Engineering Emmy Award for its work on “personalized recommendation engines for video discovery.” Those are the technologies designed to help users more easily find content that they want.

“Our goal is to give customers the best possible movie and TV watching experience. That means both enabling customers to find exactly what they’re looking for and helping them discover new TV shows and movies in a personalized way,” said Bill Carr, Vice President of Music and Video for Amazon.

It is Amazon’s first Emmy Award. So, could we see Bezos in a tux at the Emmy Awards this year?

Previously on GeekWireFamilies rejoice: Netflix rolling out user profiles

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.