Amazon running ads on freshly-sighted grocery delivery trucks in San Francisco

As rumors around a potential Amazon Fresh rollout in San Francisco reach a fever pitch, Brad Stone, the author of “The Everything Store,” spotted one of the green delivery trucks himself, though it’s not one of Amazon’s garden variety models.

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What’s particularly interesting about this truck is that it’s being used to advertise Betas, Amazon’s new sitcom about a group of entrepreneurs trying to strike it rich with the next big social network. This seems to be the first time Amazon has used one of its delivery trucks for advertising space, though it makes sense, especially since San Franciscans seem like a perfect target audience for a sitcom that lampoons the tech industry.

It would also appear to be yet another sign that the company is preparing for an imminent rollout of Amazon Fresh. A rumor surfaced last week saying that Amazon is going to start delivering groceries to San Francisco tomorrow, and earlier this year, the company started hiring for an Amazon Fresh position at a Bay Area warehouse.

Have you spotted an ad-laden Amazon Fresh truck? Let us know in the comments.

  • Lawrence Lam

    Betas is also set in San Fran

  • Alec Matias

    Saw a truck in SLU with branding for Alpha House, one of their other shows.

    Can’t wait for their next series, Give Gamma a Kiss! and Delta Dog.

  • Laura

    I actually stopped a truck in the Mission on Saturday and asked the driver if Amazon Fresh was coming to San Francisco. He said, “Wait for an announcement on the 10th … that’s all I can tell you.”

  • John Wilton

    Amazon grocery is great: http://amzn.to/1bUWv6d