Look out, Amazon: Rainn Wilson has a problem with the latest Kindle ads

amazonkindleadUnlike Nokia, Rainn Wilson doesn’t exactly think imitation is the best form of flattery.

You see, Wilson, who played “Dwight” on NBC’s The Office, has a little problem with Amazon’s newest TV spot.

The 47-year-old Seattle native runs a website called SoulPancake.com as a hip place for people to discuss and think about topics like spirituality, faith, and philosophy.

SoulPancake ran its own ad in June titled “Conversation Couch,” which featured random passers-by on the street talking about “life’s big questions” on a couch. They’ve published a few follow-up videos on the same couch with different interviewees.

Somewhat similarly, Amazon’s new Kindle ad involved strangers also talking on a couch, albeit about the Kindle and not prayers, God or love.

Wilson didn’t like it:

Now, as AllThingsD notes, the idea of putting a couch on the street for promotional intentions isn’t all that novel. Several people on Twitter responded to Wilson and directed him to this Kleenex ad:

So yes, Rainn, it’s possible someone at Amazon saw “Conversation Couch,” and thought it’d be a good way to tout the new Kindle Paperwhite. Thankfully for Amazon, though, it doesn’t look like anyone — SoulPancake included— has patented that idea quite yet.

  • Bears Beats Beets

    Rainn should know: Identity theft is NOT a joke.

    https://www.youtube.com/watch?v=Utu5SnO9PIg

  • RainCityChick

    AMZN’s ad company which worked with them pre-first-Kindle launch, pitched couch them couch-on-the-street ads. That’d be almost 6 years ago.