Amazon is challenging one of the iPad’s signature features, its Retina display, in a new video ad that aims to convince tablet buyers to take a closer look at Amazon’s considerably less expensive 8.9-inch Kindle Fire HD.
Apple has been known to contest these types of comparison ads, such as the time the company asked Microsoft to correct one of its “Laptop Hunters” ads that was showing an outdated price for a Mac.
In this case, however, Amazon is careful to hedge its claim a bit — saying “you may not be able to tell the difference” between the iPad and Kindle Fire HD screens.
Of course, tablet buyers pay attention to a lot more than screen resolution when making their decisions, but it’s interesting that Amazon is picking this particular fight.
- key specs
- reviews • 36
- Form factorTablet
- Operating systemiOS (7)
- Screen size9.7 inches
- Storage typeInternal storage (16 GB, Flash)
- Maximum battery lifeUp to 10 hours
- Dimensions9.45 x 6.67 x 0.3 in
- Weight1 lb
Amazon Kindle Fire 2nd-gen