For at least a few moments on Monday, it appeared Amazon could predict the future.

Fans with purchasing connections to Notre Dame and Alabama, the two teams fighting it out right now for the college football national championship, received odd emails Monday morning from the Seattle retail giant.

Hoping to sell merchandise perhaps a bit too early, the emails congratulated each team for winning the title, even though the game had not even started. Here’s what the email looked like for Notre Dame fans:

“Dear Amazon.com Customer. Congratulations to the Notre Dame Fighting Irish, NCAA National Football Champions. Customers who have shown an interest in the Notre Dame Fighting Irish might like to see NCAA championship merchandise and additional team fan gear.”

Just after, Amazon sent out an apology email admitting its mistake.

“Well this is embarrassing … we completely fumbled our congratulation email for tonight’s game,” the second email read. “We admit that we can’t tell the future. We congratulate Alabama and Notre Dame for making it to the NCAA Football National Championship.”

I perused around Amazon and had to laugh at the pricing of some Notre Dame gear. Shirts and hoodies sporting the “Undefeated Season” the Irish had are now heavily discounted, because the “Undefeated Season” could very well come to an end tonight with an Alabama win.

Though Amazon has certainly been able to predict how consumers like to read books and use cloud storage space, they might want to hold off on the sports predictions for the time being. If they can crack that, though, watch out Vegas.

Previously on GeekWire: Amazon stock hits record high after analyst upgrade

Comments

  • Guest

    Congratulations to Amazon! Proactively monetising this sporting event is a great marketing move.

    • http://twitter.com/jclaussftw Jason Gerard Clauss

      Not sure if a parody of comment kiss-asses or an actual comment kiss-ass.

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