Taiwanese computer manufacturer Acer reported a surprising second quarter loss caused by slowing revenue and increased costs, with quarterly revenue down more than 19 percent year over year. It seems that the worldwide shift away from PCs may be hurting Acer’s core business.
According to Jim Wang, Acer’s President, the company’s plan to boost revenue is to build more Chromebooks, because Windows isn’t cool anymore.
“We are trying to grow our non-Windows business as soon as possible,” Wang told investors during the company’s earnings call, according to a report by the Wall Street Journal. “Android is very popular in smartphones and dominant in tablets…I also see a new market there for Chromebooks.”
It’s unclear whether or not Google is providing any further incentives or assistance for Acer when it comes to expanding its Chromebook lineup.
Wang’s statement comes as Microsoft highlighted the poorly-reviewed Acer Iconia W3 tablet in its latest advertisement attacking the iPad mini.
Blair Hanley Frank is a technology journalist based in the San Francisco Bay Area. He has also worked for Macworld, PCWorld and TechHive. He can be found on Twitter @belril.