In the rough ‘n’ tumble world of online dating, there has always been one cringeworthy function on most sites — checking out who’s been checking you out.

It’s a veritable who’s who of who does not find you hot, a catalog of those who have ultimately passed. Online dating can be like a sad, deranged form of choosing sides for kickball in the 21st century, only it’s way more personal.

Facebook, that safe bastion of anonymous browsing, has always been an exception. But a new feature rolled out by the site this week makes some of the browsing activities of Facebook users more transparent to other users.

The change applies to Facebook Groups. “Starting today when you visit a group, you can view who’s seen each post,” the company announced yesterday. “This way you can stay updated on the group’s activity.”

It doesn’t apply to viewing Facebook profiles … yet. Could it be a slippery slope that creates more of this unfortunate transparency across Facebook? As Jezebel points out, it’s one step closer to ruining one of the few things Facebook is good for — stalking.

The move is just the latest update that the company powers out, only to have users complain about it later. But this means that if your ex, your mom, or anyone else you don’t want viewing your Facebook behavior, is in any of your groups, well, game’s over.

Don’t say you haven’t been warned.

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  • Xavier

    We expect Facebook to develop a “stealth mode” application. This would be a premium feature that suspends this tracking. This would be an outstanding way to monetize Facebook’s user base. If only 10% of Facebook’s user base were to sign up for a $9.99 monthly service, this would represent a more than doubling of Facebook’s annual revenue!

    • pravin g

      I also heard the news, facebook planning job boards. Now I don’t see both these features going along. I mean, I don’t want my future employer
      to stalk me and know everything what I do in with personal life.
      People should realize that social networking is fine but its going worse and they are giving way too much information to some stupid web.

    • jon

      If only all the people willing to pay $9.99 would get together and start a new facebook alternative, we could be done with all the creapiness once and for all.

  • Peter

    This headline seems like link bait. Not sure what seeing who has viewed a post in a Facebook Group has to do with online dating, but maybe I am not in the right Groups.

  • Nicholas Livadas

    Headline should read “Study reveals psycho ex’s most likely to be confused and fearful of new Facebook changes”

  • Jeff Warner

    um… #facebook has “groups”??? i thought that was #googleplus.

  • Zebi

    I advise clients to consider everything they say and do on Facebook to be public. Without any expectations of privacy, one can still enjoy himself or herself in this public forum.

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