How’s this for some corporate branding?

A Boeing 787 test flight currently under way across the northern half of the United States is following a flight path that traces the numbers “787” … PLUS the company’s logo.

It’s not the first time the company has traced numbers across the sky, but the intricate logo takes the whole thing up a notch.

AirlineReporter.com posted about this after noticing the unusual flight path on FlightAware. Unfortunately, FlightAware is a bit hit-and-miss in terms of showing the accurate route, so watching it unfold live may not be realistic, but you can see what it was showing as of 3 a.m. Pacific time in our screenshot above.

Originating and ending at Boeing Field in Seattle, the flight represents quite possibly the most indirect route ever taken between Seattle and (roughly) Davenport, Iowa.

Update, 5:30 a.m.: They’re almost done. Here’s what it looks like now …

Update, 7:20 a.m.: Now they’re headed back to Boeing Field, tracing the same route over the numbers so as not to mess up the design.

Update, 8:50 a.m.: They’ve landed. Here is their finished piece of work. I wonder if they’ll take requests for future flights? A new form of product placement?

Thanks to Isaac Alexander for pointing this out.

Comments

  • Anonymous

    Todd new Geekwire tag line?,  “we give up our sleep for your morning entertainment” 

  • Guest

    The largest Etch-a-Sketch of all time

    • http://geekwire.com Todd Bishop

      Brilliant! I can’t believe I didn’t think of that.

  • RobertSeattle

    Probably one of the greatest wastes of fuel evah..

    • http://twitter.com/FeedingTheGeek Jason Zions

      Required long-duration flight for certification, Robert. FAA requires them to fly that distance. What route they choose is up to them, but the total number of hours is dictated by aircraft certification rules.

    • Anonymous

      It’s part of the standard certification testing. Instead of flying in some standard pattern, they drew an interesting graphic. If you have any ideas as to how tests done to ensure a high level of safety can be done with less fuel, I’m certain Boeing would love to hear from you.

  • NoWayZee

    wastage of fuel

    • Alan DuPont

      NOT WASTAGE OF FUEL, GUYS! Clearly it was a test flight to prove endurance. The flight team could have taken a haphazard route over the United States. The point was to fly non-stop for 19 hours. Instead, they chose to draw the world’s largest logo in the sky. A sort of “in-joke” I am sure, that got caught by aviation geeks and we the public got to watch this amazing feat. So it is not a matter of fuel wastage. Just these cool guys at Boeing having some fun! Totally loved it! 

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