Microsoft is less than two weeks away from releasing its first computer, the Surface tablet running Windows 8, and tonight the company provided a sense for how it will market the machine, debuting the first Surface television advertisement.
The ad focuses heavily on the signature keyboard accessory, with an attention-grabbing and unexpectedly quirky dance routine. The ad, directed by dance and music film specialist John Chu, debuted on Dancing with the Stars tonight. What do you think?
This is part of a broader ad blitz for a wave of upcoming products including Surface, Windows 8 and Windows Phone 8. The first Windows 8 commercial aired over the weekend.