Revel Body's Orb device

Seattle has a rich history of using sonic technology to improve one’s health, from the Clarisonic skin device to the Sonicare toothbrush. Now, can those same sonic pulses transform the sex toy industry?

A new startup company by the name of Revel Body just scored $825,000 from “prominent angels in Seattle,” money that it will use to develop high-performance vibration motors.

Code-named the Orb, the device was inspired by the Sonicare toothbrush and is designed to provide more powerful vibration for better stimulation.

Founder Robin Elenga said the goal is to develop a new line of consumer devices based on the motors, which in addition to providing more vibration power also offers 66 percent less noise than traditional rotary-based motors. Revel Body hopes to have its first devices on the market later this year, Elenga said.

“Our sonic vibration motors provide a significantly broader range of vibration and significantly more power; this translates into better control and satisfaction for users,” according to an executive summary. “They also address user complaints by creating a fraction of the noise of existing motors (noise is very distracting for users), use substantially less power (allowing us to use smaller batteries and build more ergonomic devices), and are significantly more reliable, as well as having other benefits.”

Elenga said there’s been “a lot of interest” in the motors from vibrator makers, but the company is not yet ready to start marketing the device. Revel Body just received its first patent for an adjustable resonating motor, a technology that Elenga says is important since it allows users to vary the speed and power of the device.

The idea actually originated years ago after Elenga spoke to workers at Sonicare toothbrush maker Optiva. Employees joked about the number of customer inquiries from those who were using the device for purposes other than to brush their teeth.

“There were a lot of consumers calling Sonicare saying they were using it as a sexual vibrator, and that kind of made me wonder why would people be using that vibrator,” said Elenga. “It was just this idea that if vibration is better beyond what the existing motors can do, we should try to help it.”

From those discussions, Revel Body was born. Elenga said he had no real prior interest in the $3 billion sex toy industry, but simply thought that new technology was needed.

“Everybody in the industry is using the same motor, so the original idea was to find this sweet spot of vibration beyond what the existing motors could do,” said Elenga, a Washington State University finance grad who worked at Deloitte Consulting in the late 1990s before going on to become an entrepreneur. “So, I built motors that operated in different frequencies and tested it.”

The new cash infusion will be used to complete the design of product and initial marketing efforts. Pricing has not yet been set.

The three-person company says that it is creating a device with “Apple-like industrial design,” including “intuitive controls, ergonomic form factors, quality materials, and strong branding.” In terms of the company’s licensing program, Revel Body draws comparisons to Intel’s very own “Intel Inside” marketing campaign.

Revel Body isn’t the only company looking to transform the sex toy industry. In 2010, prominent Silicon Valley venture capitalists Phil Schlein and Tim Draper bankrolled vibrator maker JimmyJane.

So, let the sex toy smack talk now commence between Seattle and Silicon Valley.

Comments

  • Guest

    Congratulations to Revel Body! Like all good entrepreneurs, they’ve seen an underappreciated product niche and they’re targeting a new initiative to monetise it.

  • Hey

    Orb, pleasure…? Does this remind anyone else of Sleeper? Did they mean to say “”Intel inside”?

  • http://twitter.com/dananderson Dan Anderson

    Todd has only been gone a few days and John is already writing about adult toys. I can’t wait to see what else gets posted while Todd is out covering CES.

  • http://eyejot.com/users/davidg davidgeller

    Robin’s a smart engineer. So, I have no doubt this will be a successful venture for him.

  • Naked Gun

    There can be only one response to this article:

    http://www.youtube.com/watch?v=sQuYKmiyHYg

  • Anonymous

    Pphhzzzzztt.
    Dang it.  Who forgot to charge the toothbrush?

    • Holyfootsteps

      more importantly, why are pubes stuck to it?

  • Jdehr

    This is not new or original technology at all.  Woody Allen invented the orgasmatron as demonstrated in the movie “Sleeper”. There, also, was an , apparently, orgasmic orb that looked very similar to this, demonstrated in Sleeper” – and that was about 35 years ago.

    • Newcomersea50

      I am with you and apparently a few others……NOT new technology at all. Then one writes it has been in the making for three years. Did this persons partner play with the sonicare toothbrush and wonder if they were on to something? This is another case of where one has to use another company’s name mention in hopes they will get their gadget noticed. To the inventor – looks like you better keep inventing because I do not think you will strike it rich with this one!

  • http://twitter.com/mulka Kyle Mulka

    I think I might have heard about this product about 3 years ago at a Seattle startup event. Has it been in development since then?

  • LvrMK

    Two years ago I brought up this idea to Sonicare and everybody thought I was drunk, which I was, but I happen to be super smart when I drink! Where do I sign up for the next focus group because we’re going to need several shapes, sizes and of course, colors. Many, colors! and many shapes. Sonicare could knock Apple out of the market, needs a cool name like . . . iBuzz or iLover or iMan or iDon’tNeedU or iMaster or iDivorce and lastly, iMpowered. Cannot wait to pay full retail price, it will be worth it. (caution, not to be used on unexplained calf pain)

    • OW

      OMG! Unexplained calf pain! That goes WAY back…!!! Thanks for the outstanding laugh!

  • kimberly mccoy

    i have a millilon dolar sex toy idea i know the packaging and how to make it and have tried experiments with this idea i know it will work any one willing to be a partner and hear my idea kim mccoy lvtnv@aol.com

  • preferred namelessness

    A long time ago, I got in a mood (you know the kind, where you go crazy with the irresistible urge to be penetrated). Being frantic and desperate, out came my sonicare toothbrush. You know the rest. Good mother of god, there needs to be SOMETHING with this motor on the market. I don’t foresee myself getting into the whole orb shape, so they need to branch out to different shapes for me to get interested. They need to get on the ball (har har) and finally Release Something though. To where we actually have a product in our hands. Because nothing matters to us aka we cannot help your venture if we can’t buy your product yet. btw, hahaha at unexplained calf pain. What about the unsteady wobble rubber legs to go along with it?

  • Guest
  • http://twitter.com/SeptimusReviews SeptimusReviews

    Interested. I’d be very interested to try one!

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