Microsoft wants to put an arrow through the heart of Android this Valentine’s Day, and it is turning to a Twitter promotion for help.

You can call it tacky or shameless or savvy online marketing, but in order to enter the contest one must follow @Windowsphone and then publicly announce their intentions to dump their Android device in a “Dear Droid breakup letter.” (If you’ve already made the switch to Windows Phone, one must simply declare their love of Windows Phone).

Microsoft’s Michael Stroh offers a few details:

  • Option 1: If #DroidRage is breaking your heart, tweet a “Dear Droid” breakup letter with the hashtag #DumpingMyDroid.
  • Option 2: If you already have a Windows Phone (or just want one), tweet why you love it with the hashtag #ILoveWindowsPhone.

Microsoft is fighting an uphill battle against Android and iPhone as it looks to gain share in the smartphone market, an area where it has achieved little success to date. Will the “Dear Droid” promotion do the trick?

Microsoft plans to pick two winners — chosen at random from the Tweets that arrive before Valentine’s Day concludes. Winners will receive a Windows Phones, as well as an annual Zune Pass and Xbox Live Gold Membership.

We’ve been getting a kick out of reading some of the Dear Droid letters, which you can see here. Here’s my favorite:

Dear Droidits not meits youYour battery failures tell me you dont want to be with me anyway#DumpingMyDroid

And here are a few more:

Comments

  • Sana

    Windows phone 7 is the right choice.You won’t regret it.

  • HomePhonian

    Windows phone is growing on me and iam beginning to enjoy it very much. The UI makes a lot of sense after a few days…

    Its not as attractive initially iOS but definitely more functional and useful. But ofcourse compared to Android it rocks… thats because Android sucks

  • Not Convinced

    I bought a Windows phone.  I had it a week before I borrowed a friends HTC Desire, a 2 year old phone, for a day because I had forgot mine at home.  When I got home I took my Windows phone back, at a loss and got a Samsung Galaxy Nexus 4g LTE.  I am SOOO much happier.  The windows phone was an interesting idea, it was just unpleasant to use.

  • Guest

    MS and “savvy marketing” are not normally found together. This promo sounds more like wishful thinking.

  • http://profile.yahoo.com/2B7CL4V73PHVZPAB7O7C7JFHY4 Jerald

    Android is my favourites 

  • http://pulse.yahoo.com/_52T6CKJDHR7I6P7LYWGHD6VG5A Mark

    Android Apps are fun and cant imagine a world without that in the next generation.

  • http://www.facebook.com/profile.php?id=515269263 Thore Karlsson

    ?? who the fuck wants a buggy windows phone?

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