USA Today’s internal app stats show Amazon’s Kindle Fire trouncing other Android tablets

Hey, looky what landed in our inbox. Here’s an interesting slide from a USA Today presentation that shows the number of downloads for each of the newspaper’s mobile apps — providing some insights into the latest trends in the mobile market, including the rapid growth of Amazon’s Kindle Fire.

The undated slide shows 260,000 downloads of the USA Today app for Kindle Fire, the Android-based tablet released by Amazon last fall. That is double the 130,000 cumulative downloads of the USA Today app for other Android tablets.

It still pales in comparison to the more than 2.9 million total downloads of the USA Today iPad app, but the iPad has also been around for a lot longer than the Amazon tablet.

Of course, the USA Today stats represent the experience of just one content provider, and the results would naturally vary depending on how the newspaper’s different apps are promoted within each platform. That said, the newspaper’s broad readership, cross-platform approach and national reach make the trends notable.

The numbers from the slide are newer than the app download statistics provided on the company’s website.

Other interesting stats from the slide include the 80,000 downloads of the USA Today app for Windows Phone — showing the Microsoft mobile platform still playing catch-up to Android and Iphone, although that’s not a huge surprise. Also notable is the 250,000 downloads for the USA Today app for WebOS.

USA Today also offers an app for touch-based Windows 7 tablets, but the slide doesn’t include those stats.

Amazon hasn’t given specific sales stats for the Kindle Fire, but estimates for the fourth quarter have ranged as high as 6 million units. Apple sold more than 15 million iPads over the same period.

(Thanks, anonymous tipster.)

  • Mlekas

    the think I keep thinking when I read these app download stats is how they only point to a particular demographic. In this case, I hate USA Today’s watered down reporting and would never download the app. So could we interpret the results as saying more Kindle Fire people like watered down reporting than Android or WP owners?

    • Guest

      In this case, we can conclude that USA Today has a 0% market share in the Mlekas market. How many USA Today downloads have occurred as a percentage of iOSes in use? As a percentage of Kindle Fires? Other Androids? Windows Phones?

  • http://twitter.com/markbriggs Mark Briggs

    Just to give you another data point, our traffic reports at KING 5 would echo the relative popularity of the Kindle Fire vs. other Android devices as it is the top Android device accessing our site. But it still pales in comparison to iOS devices. In 2012, the Fire has accounted for 3% of our mobile website traffic (app traffic excluded) while iOS devices have accounted for more than 60%.

    Will be interesting to see where those numbers are in 6 or 12 months.

    • http://geekwire.com Todd Bishop

      Interesting, Mark — thanks for sharing that. I almost would have wondered if you’d see even more Kindle Fire users, given the proximity of that company a few blocks to your east.

    • http://geekwire.com Todd Bishop

      Interesting, Mark — thanks for sharing that. I almost would have wondered if you’d see even more Kindle Fire users, given the proximity of that company a few blocks to your east.

    • http://geekwire.com Todd Bishop

      Interesting, Mark — thanks for sharing that. I almost would have wondered if you’d see even more Kindle Fire users, given the proximity of that company a few blocks to your east.

    • http://geekwire.com Todd Bishop

      Interesting, Mark — thanks for sharing that. I almost would have wondered if you’d see even more Kindle Fire users, given the proximity of that company a few blocks to your east.

  • GuestYo

    I guess this is closely held information. I feel like you could get this in any garden variety deck put together by the ad sales department for a prospective advertiser. Maybe they talk more in traffic and readership numbers but my first thought about this slide is ‘meh?’.

  • GuestYo

    I guess this is closely held information. I feel like you could get this in any garden variety deck put together by the ad sales department for a prospective advertiser. Maybe they talk more in traffic and readership numbers but my first thought about this slide is ‘meh?’.

  • Anonymous

    The iPad has 175,000 apps.
    Apple makes more profit from iPad covers than Amazon from the Kindle.

    • Roger

      Amazon doesn’t make any profit at all on Kindle Fire. It loses a few bucks on each sale, but plans to make it up on books and media sales.

      • Studentrights

        58% plunge in net profits Xmas quarter is not a few bucks.

  • http://twitter.com/davester13 D R

    Why does everybody keep quoting that absolutely insane estimate for Kindles shipped?

    • Studentrights

      Because its “click bait”. Makes it sounds like a race when the iPad has already won. There is no tablet market. Just an iPad market.

  • Luis Masanti

    Why on hell it appears that the only company that gives “real sales numbers” is Apple.
    If Kindle’s sales (for any version and from the start) are “sooo good”… why doesn’t Amazon give “real sales numbers”?
    Like with Samsung not reporting sales numbers and/or other only reporting “devices to the channel.”

    Maybe all the other companies are trying to make their own Reality Distortion Field.

    • DaveMTL

      There is an article in a Korean Newspaper reporting how well the iPad is doing in Korea. Truly amazing numbers considering the market. Something like 70% of all tablets. in KOREA! Home of Samsung.

  • texmexgal

    I have tried for 30 minutes to download the USA Today app to my new Kindle Fire.  It
    says it is free then asks for a credit card number.  When I click ok thinking it may require
    me to give a password, it takes me right back to the same screen.  FRUSTRATING !

  • http://twitter.com/laure96921 lauren hamed

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