The Bellevue wireless carrier today introduced PlayGround TV — a channel with kids’ programming such as Curious George, Go Diego Go, Dora the Explorer, Cat in the Hat, Veggie Tales and Sesame Street. The service costs $4.99 per month for a standard version and $5.99 per month for a mobile HD version.
It also rolled out Urban Zone, a channel which features hip-hop and comedy shows such as Fat Albert, 4Urban Standup and Salacious Streets.
The new channels come as the appetite for mobile video programming accelerates. A study earlier this year from ABI Research noted that 390 million people are expected to access mobile video by 2016, while a report last year by The Nielsen Company found that the average user consumes four hours and 20 minutes of mobile video per month.
At T-Mobile, the mobile video trend is actually less with the company saying that subscribers to its T-Mobile TV services watch about 100 minutes per month.
“T-Mobile is keeping a keen eye on these trends, tailoring its offerings to match our customer’s needs and interests,” the company wrote in a blog post.