Here’s a partnership that’s all in the family. ThePlatform has inked a deal to provide its online video publishing system to NBCUniversal’s USA Network, Syfy and Oxygen, making it easier for those networks to push their content across various devices as part of an expanding “TV Everywhere” strategy.
As you may recall, ThePlatform was acquired by Comcast in 2006, and then Comcast purchased a majority share in NBCUniversal last year.
The multi-year deal doesn’t go into specifics on what will be offered, but ThePlatform could help NBCUniversal’s properties expand their offerings to tablets, smartphones and other connected devices. NBCUniversal’s E!, NBC Sports Regional Networks, Sprout, Style and the Golf Channel already use ThePlatform.
“NBCU is committed to staying at the forefront of innovation and providing our customers the best entertainment options across any screen, both of which are enabled by thePlatform,” said Marc Siry, Senior Vice President of Digital Products and Services at NBCUniversal, in a press release. “Given the independent needs of our programmers, thePlatform provides us with proven flexibility and enterprise-grade reliability that will benefit us across our organization.”