Tech Moves: Uber’s Broderick on the move; Qliance names COO; F5 execs get new gigs; etc.

Michelle Broderick

Michelle Broderick has been promoted to lead the global marketing efforts for Uber, the fast-growing private driver service backed by Amazon.com founder Jeff Bezos, Menlo Ventures, Goldman Sachs and others. Broderick had served as general manager of the Seattle region, and the company is currently looking to hire her replacement. Broderick said she’ll remain in Seattle. “This is home, I love it here,” said Broderick. A graduate of Western Washington University, Broderick previously worked in marketing at Redfin, Yelp and RealNetworks.

Erik Giesa has left F5 Networks to join Seattle startup ExtraHop Networks. Giesa previously served as vice president of product management and product marketing at F5, overseeing partnerships with Microsoft, VMware, SAP and Oracle. A member of ExtraHop’s advisory board, Giesa will hold the title of senior vice president of marketing. The University of Washington grad previously worked at Holistix, WRQ, Express Systems and hDC. Founded by former F5 exec Jesse Rothstein, ExtraHop raised $14 million from Madrona, Meritech Capital and others last year.

Speaking of former F5 Networks execs, here’s a follow-up on the news last week that Mark Anderson had lef the Seattle tech giant for an undisclosed privately-held company. Turns out Anderson has joined F5 rival Palo Alto Networks as Senior Vice-President of Worldwide Field Operations. Anderson had worked at F5 since 2004, overseeing sales operations. A former sales exec at RadioFrame Networks, Comdisco and Cisco Systems, Anderson is a member of the University of Washington Tyee Board of Advisors. Based in Santa Clara, California, Palo Alto Networks is a maker of network security products. It filed for an IPO in April.

Ben Wibberley

Redmond’s VMC Game Labs, a QA and support company for the games industry, has named Ben Wibberley as Director of Games. Wibberley previously founded Babel and the William Rubin Agency. “Ben brings a rare combination of entrepreneurship and experience from the video games world, having helped shape where the industry is today, with an eye on where it is going. We’re glad to have Ben help drive our growth here at VMC,” said VMC Vice President Kevin Chelius.

Revenue Management Systems, whose software is used by airlines to manage inventory, fare filings and other activities, has named Eric Nordling as chief operating officer. Nordling previously worked United Airlines, MarkAir, Delta Air Lines and Atlantic Coast Airlines. The 16-year-old Seattle company has more than 30 airline customers for its airRM product.

John Gebhart

John Gebhart has joined Qliance as chief operating officer with a goal of helping the Seattle health care company expand its model in the Puget Sound region and into new markets outside the area. Qliance, with about 100 local businesses as customers, is backed by Amazon.com founder Jeff Bezos, venture capitalist Nick Hanauer and others. Gebhart is the former chief financial officer of Ventripoint Inc. and Remote Medical International. He’s also the former CEO of DoctorQuality, At Health and CareWise “Qliance offers a transformational business model with tremendous growth potential that is already changing the face of health care, and I’m excited to join the team,” said Gebhart.

PlayNetwork has tapped Peter Lee — the former CEO and CTO of Channel M — as chief technology officer. PlayNetwork – founded in 1996 as a provider of branded music solutions for retailers — bought Channel M in 2009. Lee previously served as the vice president of business development new technology at The Walt Disney Company. “Lee’s leadership and exceptional understanding of the industry not only make him a great asset to our executive team, but will strengthen PlayNetwork’s originality and advancements in the retail space,” said PlayNetwork CEO Lon Troxel.

Lisa Bloom

Lisa Bloom, an attorney, television analyst and author, has joined Seattle’s Avvo as a legal advisor and analyst. She’ll be contributing regularly to Avvo’s blog. “Lisa Bloom is internationally recognized as one of America’s top lawyers and we are thrilled to be working with her as we celebrate Avvo’s fifth anniversary,” said Mark Britton, founder and CEO at Avvo. “She not only has an exceptional ability to make complex law accessible to the masses, but she also embodies the entrepreneurial spirit of the professionals in the Avvo community.” A New York Times’ best selling author, Bloom has appeared on The Early Show, The Insider, Dr. Phil and Dr. Drew, discussing a variety of legal topics. You can read her first blog post for Avvo here.

Nathan Kaiser. Randy Stewart photo

Nathan Kaiser has stepped down as chief operating officer of Seattle Web hosting company Blue Box Group after more than two years on the job. Kaiser, who previously founded Seattle startup resource center nPost, is in the process of opening a new distillery in Seattle’s Sodo neighborhood. He tells GeekWire that he plans to stay in the tech industry after getting the distillery, 2bar Spirits, off the ground next month. “I joined Blue Box at a time of pivotal change, and I’m proud to say that I helped shape it into the great and prospering company that it is today,” said Kaiser in an email. With the company now on much more solid footing than when I started I’m now looking for new opportunities.” (Editor’s note: Blue Box is a GeekWire partner).

Know of a notable tech industry move or hire? Email tips@geekwire.com. More Tech Moves here.

  • RichardLAnderson
  • http://twitter.com/nkaiser Nathan Kaiser

    Thanks John. It has been a pleasure working with you and the entire Geekwire team while at Blue Box. I definitely look forward to having you all visit the 2bar Spirits distillery when we open.

    http://facebook.com/2barspirits