Rob Eleveld, a 20-year tech veteran who previously served as CEO of Shiftboard and Vykor, has been named CEO of Seattle software company Optify. Eleveld replaces Brian Goffman, a former venture capitalist at Madrona Venture Group who is assuming the role of chairman. Eleveld had worked at Optify for the past five months, overseeing sales and operations.
“Demand for ‘top of the funnel’ inbound marketing solutions is at an all-time high,” said Eleveld in a statement. “Optify has a great solution and I look forward to launching all the innovative new products that Brian and the stellar team here at Optify are developing to help B2B marketers generate more demand and track the impact of all their marketing programs.” Optify is backed by Madrona and Triangle Peak Partners.
F5 Networks announced this week that Mark Anderson — an 8-year veteran of the Seattle tech company — has resigned as executive vice president of worldwide sales. He’s being replaced by Dave Feringa — also an 8-year vet of the company — who most recently held the role of senior vice president of America sales. “Mark was a key contributor to our growth and success here at F5. We are very appreciative of Mark’s efforts on behalf of F5 and wish him well in his future endeavors,” said John McAdam, president and chief executive officer at F5.
The Allen Institute for Brain Science, a nonprofit medical research organization bankrolled by Microsoft co-founder Paul Allen, has named Lance Stewart as senior director of alliances. In the new position, Stewart will oversee partnerships with biotechnology and pharmaceutical companies, creating additional public data sets for researchers. The appointment follows an additional $300 million funding commitment provided to the institute by Allen in March. Stewart previously served as CEO of Emerald BioStructures, a company he co-founded in 1998.
Motricity, the Bellevue mobile software company that has been shedding employees and execs in recent months, has named Nathan Fong as CFO effective June 12th. Fong will earn a base salary of $300,000 in the position, with rights to purchase up to 460,000 shares. The 48-year-old previously served as CFO of Atrinsic Inc., The Orchard Enterprise, Rodale International and Discovery Networks.