Dione Hedgpeth

Apptio continues to expand its executive bench, adding Dione Hedgpeth as vice president of customer success. In the role, Hedgpeth will oversee the professional services and customer support teams at the venture-backed company.

“Apptio is the market leader and measures its achievement one successful customer at a time, so we are delighted to bring someone of Dione’s caliber to our organization who will be invaluable in helping us scale this organization over the long-term,” said Sunny Gupta, co-founder, president and CEO of Apptio.

Hedgpeth — who holds a computer science degree from UCLA — previously served as vice president of worldwide professional services and managed services at Precise Software Solutions. She also previously worked as a VP at Pano Logic and Mercury Interactive. “Apptio is on track to become the fastest growing enterprise SaaS company in software history and a key driver of this achievement is a relentless focus on customer success,” said Hedgpeth in a statement.

Gupta

Vikas Gupta, who sold Jambool to Google 17 months ago and led a part of the search giant’s consumer payments team, has left the company, according to a report by AllThings D. Google bought Jambool — the maker of the Social Gold virtual currency technology — in August 2010. The company, with operations in California and Seattle, was backed by Madrona Venture Group. Gupta, who served as CEO of Jambool and was based in San Francisco, worked at Amazon.com before co-founding Jambool with Reza Hussein.

Sridhar Madhavan has stepped down as vice president of engineering at Microvision, assuming a new role as vice president of strategy in Asia until August 1 at which time he will leave the company. A veteran of GE Healthcare, Madhavan joined the company in 2006. Microvision has been struggling in recent months. The Bothell company today lost six percent of its value, and now has a market value of $52 million.

Mandel

Precision Demand, the Seattle advertising startup formerly known as Lucid Commerce, has named Jon Mandel as CEO. Mandel is the former chairman and CEO of MediaCom, and also headed up the NielsenConnect unit at Nielsen. Former CEO Tyson Roberts is assuming the role of Chief Revenue Officer as a result of the appointment. “PrecisionDemand is looking at advertising differently, and I’m excited to help advertisers see that efficient, accountable ad buying isn’t limited to digital,” said Mandel in a release.

Jon Rubinstein, who helped develop the iPod at Apple before moving on to Palm, has left H-P after fulfilling a commitment to the computer maker of 12 to 24 months, reports AllThings D.

Gelfuso

Jeff Gelfuso — a nine-year veteran of Microsoft who most recently served as group creative director and executive producer in Xbox Studios’ Sports Entertainment Group — has joined the Seattle and San Francisco product design firm Artefact. As executive director of partnerships and new ventures. Gelfuso will oversee the incubation of new products and developing strategic partnerships for commercialization. Prior to Microsoft, Gelfuso worked at Corbis.

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