Michelle Broderick is on the move again. The marketing whiz who was promoted to a new role at Uber four months ago has left the heavily-funded private driver service for a new gig at Groundspeak. In the new role, Broderick will lead marketing efforts for the geocaching leader.
“I want to focus on a Seattle-based company and Geocaching fits well with my values and interests,” Broderick tells GeekWire.
A graduate of Western Washington University, Broderick previously worked in marketing at Redfin, Yelp and RealNetworks. Groundspeak may not be as well known as Uber, but the company (located in posh new offices in Seattle’s Fremont neighborhood) is the leader in the geeky hobby of geocaching. Described as a “modern day treasure hunt,” the activity encourages users with GPS-enabled devices to track down caches holding a variety of items or clues.
Brett Eddy, who led the technology team at Windermere’s new tech spinout Sweepre, has been hired as Chief Technology Officer at on-demand photo-book provider RPI. Eddy previously worked at Ignition Garage, Rosetta Solutions, NetGalley and Microsoft. “As an avid photographer, I’ve been a big fan of RPI’s products long before I even knew they were RPI’s products and manufactured here at the company,” said Eddy, who holds a bachelor of science degree in industrial design from Western Washington University. “I look forward to leading our technology effort to help enable the company’s rapid growth and bring greater value to our worldwide customers.”
Synapse Product Development, a 10-year-old Seattle company that has helped companies such as Nike, Microsoft and Logitech on hardware design and engineering, has promoted Clayton Wood to the position of president and CEO. Wood, who previously served as vice president of operations, will focus on day-to-day business at Synapse.
Meanwhile, Chris Massot has been promoted to the chief market officer, and Diane Renihan has been elevated to CFO and Rommie Callaghan has been promoted to vice president of human resources. Skooks Pong is leading the company’s new technology organization as senior vice president of technology.
Co-founders Scott Bright and Ross Collins are moving to new positions on the company’s board of directors, with Bright focusing on marketing and Collins focusing on revenue opportunities.