We’ve seen some interesting tax day promotions in our time, including Intuit’s installation of a golf driving range on Second Avenue in downtown Seattle today. Not to be outdone, Uber — the popular private driving service — is offering a discount that will help you either get buzzed or fork over some coin to Uncle Sam.
The company just announced that it’s giving a 99 percent discount to Seattle area riders who use the driving service to travel to either the post office — to “drop your tax forms in style” — or to the liquor store — to “pick up your whiskey in style.”
“Tax Day is either a day of celebration knowing you will get some extra skrilla from the government or a day of sadness realizing you have to hand over some cash. Either way Uber would like to help with 99% off rides,” the company writes in a promotional email.
The first 500 people who enter the promotion “SEA_TAXDAY” before requesting a ride are eligible, with the deal extending from 8 a.m. to midnight tonight. The deal is available for just one trip, and is valued up to $25. It is only being offered in Seattle.
So why is Uber — which allows riders to request rides via a hand smartphone app — offering deeply discounted rides to the post office or the liquor store?
“We’re doing it because Uber is all about making your life easier,” said Uber’s Michelle Broderick. “Push a button and get your transportation. Easy. Maybe some day taxes will be that easy.”
No word yet on whether Amazon.com’s Jeff Bezos, an investor in Uber, will be participating in the promotion.