In yet more breaking news about our evolutionary slide into slothdom, PopCap released details of a study showing that half of U.S. and UK gamers use their mobile devices as their primary device at home. The kicker? The most popular places to play are on the couch and in bed.
Alone, we presume.
The study was commissioned by Seattle-based PopCap Games, a division of EA, part of an “extensive research project that projects a 125 million mobile gamer population in the U.S. and U.K.” It was conducted by an independent research firm, Information Solutions Group, which surveyed more than 2,300 mobile phone users online to analyze player behavior, players being defined as those who have gamed in the past month.
One finding was that tablet-only players, 57 percent of them, preferred to play at home the most. This comes on the heels that tablet use has surpassed smartphones for shopping.
Additionally, PopCap says that their survey “uncovered many surprising, quirky and naughty mobile gamer habits,” and outlines some of the “naughty” gamers’ habits. Do tell. A full 10 percent of you little scamps have confessed to playing in church, while driving or watching a movie in a theater. These so-called naughty gamers also play while in class (9 percent) or during a work meeting or conference call (6 percent). Nearly one in 10 said that they have missed something important, i.e. an appointment, class, flight or other, because they were gaming.
These naughty gamers seem to be potential money buckets, too, for game companies. They tend to be male (60 percent), under 35 years old (69 percent) and 78 percent play every day. They also spend more money on mobile games — 75 percent spending an average of $49.63 on games during 2012 vs. 51 percent of overall mobile gamers, who spent an average of $29.04.
Listen, it’s OK to want to get your game on. And it’s even more awesome that you can carry that stuff around with you, as it makes any highly unpleasant commute on public transit a bajillion times more tolerable. But the entire point of the “mobile” device is to be mobile. So, remember to get off your couch and take your Android out for a walk once in a while.
Photo by Paw Gwei, via Flickr.