Startup Day: Founding, funding, design, culture, biz dev and more on the agenda

From L to R: Jordan Weisman, Brenda Spoonemore, Aaron Levie, Adam Tratt.

We’re a little more than a week away from Seattle 2.0 Startup Day, Sept. 22 in Bellevue. This annual event, presented by GeekWire for the first time this year, is a chance for established entrepreneurs and aspiring startup leaders to learn the ropes from veterans in a series of talks aimed at mastering key steps of the startup process. If you haven’t signed up, tickets are available here.

The agenda has come together nicely, and we’re excited about the caliber of speakers who will be joining us this year. The Startup Day keynote conversation is with Aaron Levie, the CEO of Box, who will be sharing insights from his experience co-founding and running the enterprise-focused cloud storage and file sharing company, which recently raised an additional $125 million in funding.

New additions to the lineup include Decide CEO Mike Fridgen, a veteran of Microsoft, TripHub and multiple startups.

Here are more highlights from the agenda to give you a sense for what’s in store …

Planning to make the startup plunge, or already in the deep end? Don’t miss Startup Day 2012 — Saturday Sept. 22 in Bellevue, as Box CEO Aaron Levie and other startup vets help you find your roadmap to success. Details and tickets here.

Startup Storytelling for the win: Adam Tratt, Co-founder and CEO, Haiku Deck

Bootstrapping: Less cash, more cowbell: Steve Murch, founder and CEO, BigOven

Co-founding: The good, the bad, the ugly: Aviel Ginzburg and Adam Schoenfeld, co-founders, Simply Measured

20/20 Startup vision. Darrell Cavens, CEO, Zulily

Everything I need to know about design I learned in a hotel:  Jonathan Sposato, former CEO Picnik, Chairman, GeekWire

Got culture? Mary Jesse, Founder and CEO, Ivy Corp.

Warning: Startups may be hazardous to your health (and ego): Jordan Weisman, CEO, Harebrained Schemes

A biz dev playbook for startups: Why, when, and how to do deals to help your business win. Brenda Spoonemore, Co-founder and CEO Dwellable

Closing Keynote: Aaron Levie, CEO, Box joins us for a lively on-stage discussion.

Other aspects of the day include our Elevator Pitch sessions for honing your pitch, plus the Startup Resource Center where leading service providers will answer questions in areas including marketing, design, public relations and law. We’ll wrap up the day with an after-party open to all attendees.

Thanks to sponsors Microsoft BizSparkAmazon Web ServicesPerkins CoieTurnstoneUW Technology Management MBA Program,  Bader Martin,  UW Information School,  AterWynneVitamin TVP TaxTwilio, and SEOmoz for making this  unique event possible. Email rebecca@geekwire.com for additional sponsor opportunities.

Be sure to get those tickets today. Looking forward to seeing everyone on Sept. 22!