The new Just for U digital coupon service offers discounts of 10 to 20 percent more than the Safeway Club Card

Safeway shoppers could save a little extra money next time they hit the grocery store if they embrace a new online and mobile savings service dubbed Just for U. For years, Safeway has touted its Club Card concept, offering deals on all sorts of items in the aisles.

Just for U promises savings of up to 20 percent more than the Club Card, offering discounts on frequently purchased items. Users must select the discounts they want via the Web site or mobile app

The service — which has been available in Hawaii and California — is launching at stores in Washington and Oregon this week. It will be rolled out nationwide later this year. Just for registering, the company is offering participants a free dozen eggs.

“Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money,” said Steve Frisby, president of Safeway’s Portland and Seattle Divisions. “Shoppers can now download personalized savings just for them right to their Safeway Club Card and compile a customized shopping list online or while on-the-go using their mobile smart phone.”

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