It has been just one week since Mitt Romney lost in his bid for president. And while the defeat is still fresh, the one-time GOP hopeful can still find solace in … TV.
At least that’s the message from Roku, the maker of streaming media devices.
The billboard for the company notes: “Cheer Up Mitt! More time to watch TV.”
The ad is a risky bet for the tech company. In Democratic-strongholds such as Seattle, it may resonate. But the message could be polarizing to nearly half of the population — the half that supported Romney.
The Huffington Post reports that Roku is spending $10 million on the nationwide campaign, dubbed “Keep Streaming America.” It is set to debut in New York, San Francisco, Chicago, Los Angeles, Minneapolis and Seattle.
And just so you don’t think Roku has a political axe to grind. The company reportedly created two billboards — one in case Obama lost.
“We didn’t care who won the election,” Roku spokeswoman Ha Thai told The Hill.