Bloomberg News reports today that Microsoft is considering a restructuring of the company’s marketing efforts, a move that could cost hundreds of staffers their jobs. The report, citing people familiar with the matter, indicates that the plans have not been firmly set and may change. The restructuring could occur in the next 30 days, and is being led by Chris Capossela who assumed the role of chief marketing officer last year.
Microsoft CEO Steve Ballmer — just appeared at CES for one final keynote — is apparently unhappy with the return on investment in marketing.
In January 2009, Microsoft announced plans to cut 5,000 workers, the biggest layoff in the company’s history.