Earlier this week, the Seattle online real estate company unveiled a new Twitter feed @REConfidential. Like the name suggests, these Tweets expose things you don’t typically see in the marketing materials of homes.
Here are a couple doozies just to give you a sense of the tone:
It’s actually quite humorous stuff, and it is part of an ongoing attempt by Redfin to expose more information (in this case dirty laundry, literally and figuratively) about the real estate business. Redfin has gotten in hot water with the NWMLS in the past about its attempts to write blog posts about individual properties, oftentimes showcasing the negative.
The Twitter feed doesn’t quite serve the same goal, instead offering a fun read for those who want the inside poop. (Yes, you’ll see that mentioned in some Tweets too).
“Real estate has a weird side, and we at Redfin think it’s about time the public had a glimpse into it,” Redfin’s Matt Wakefield writes in a blog post titled “What Happens on a Home Tour Doesn’t Always Stay on a Home Tour.”