Optify lands more cash to boost marketing software tools

Optify has raised $2 million in additional financing from existing investors, money that comes in just a few weeks after tech veteran Rob Eleveld was tapped as CEO of the Seattle upstart. Eleveld, the former CEO of Shiftboard and Vykor, said that the money will be used to boost sales and marketing.

“The inbound marketing software market is expanding rapidly as the number of digital channels and programs available to a marketer continues to multiply,” said Eleveld. “Within that macro-market trend, we are seeing strong demand in our target segments of B2B marketing professionals in small to mid enterprises as well digital marketing agencies.”

Founded in 2008 by Brian Goffman and Erez Barak, Optify is backed by Madrona Venture Group and Triangle Peak Partners. The company, whose marketing software is used by AllRecipes.com, Varolii, Ubermind, SonoSite and others, raised $6.1 million in 2010.