Anyone who has purchased a home over the last couple years has probably experienced the phenomenon of knowing more than their real estate agent about the available homes in a particular area. Apps and online services from Zillow, Redfin and others have empowered homebuyers with all sorts of information that was previously the exclusive domain of agents and brokers.
This week the Northwest Multiple Listing Service, owned by the region’s real estate firms, jumped into the game with its first apps for iPad, iPhone, and Android. A BlackBerry version is on the way. Features include the ability to find homes using GPS, access MLS-listed properties, retrieve up to 12 months of historical data, and find open houses and broker-only previews.
However, the new NWMLS apps can only be used by NWMLS members — real estate agents and brokers, for an optional subscription on top of their existing membership to the group. (Access to the apps costs $3.50/month, we hear.)
The NWMLS says the apps resulted from feedback from its members. Features include integration with their NWMLS accounts, access to contact information, and other data about clients they’ve previously saved in the system.
It’s easy to see why real estate agents would want this app, and why the NWMLS would make it a members-only feature. It’s a big step up from the current web-based NWMLS system that agents and brokers have to deal with.
But in a world where information is becoming more available, not less, the exclusive nature of this feels like it’s swimming against the tide — embracing a world where the agent is focused on being a gatekeeper for information, rather than adding value in other ways.
Here’s an easy solution: Offer a public version with all of the home-finding and informational features, and an advanced version for members that provides NWMLS account access.
We’ve asked an NWMLS representative why they’re not doing that, and we’ll update this post depending on what we hear back.
Update: Here’s a statement from an NWMLS representative …
Northwest MLS provides services to its member brokers, who in turn serve consumers. This app was developed in response to members who wanted an app that was comparable and compatible to what many brokerages already have on their own sites, plus the ability to access information on Matrix that is proprietary or intended to protect the privacy of sellers. Examples include (1) a member’s database of contacts and (2) some “non-public” listing details, including showing information and broker-only remarks (e.g., home is vacant, occupant works swing shift and sleeps during day, unpublished phone # to call before showing, etc.)