Amazon’s new food delivery program might soon have some competition. Munchery, a San Francisco-based startup that delivers meals to customers, is planning to expand to Seattle by early 2013.

“We think Seattle’s strong tech and vibrant food scene full of busy professionals and young families are a perfect fit for what we have to offer — ridiculously convenient home dinners that are delicious, but won’t break your wallet, or your waistband,” says Munchery director of marketing Michael Schaecher.

The two programs are similar. Both deliver meals made by professional chefs to your door.

Amazon, however, partners with restaurants around town to deliver food off respective menus. Munchery actually has its own world-class chefs averaging 13 years of professional experience that make meals in a 12,000 square-foot kitchen in San Francisco’s Mission District. A five-person delivery team brings food to people within in a one-hour window, and the meals can be heated up in five minutes in your oven or microwave.

Schaecher said that Munchery has “huge respect” for Amazon and added that the two companies are tackling the dinner delivery models in different ways.

“We’re competitors with AmazonFresh in the same way that we’re competitors with Whole Foods and Dominos, or the neighborhood diner,” he said.

Munchery’s tagline is “Delicious home dinners you can afford. Minus all the work.” The company has a new menu everyday, with meals ranging from grilled swordfish to braised pork shoulder. Tech Crunch has a nice write-up here of the “Munchery Experience.”

Munchery, which has an iOS app, was founded in 2010 and recently closed a Series A funding of $3.6 million. The company sells between 250 and 500 meals a night — 70,000 to date — and it earns up to 30 percent on each meal sold. Co-founder Tri Tran called Munchery a “million-dollar company,” one that has grown 55-percent month-over-month from October to November.

UPDATE, Dec. 7 10:15 a.m.: Story updated with comments from Munchery director of marketing Michael Schaecher

Previously on GeekWire: Hey, Seattle: Amazon wants to deliver your next meal

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