Getting tired and feeling sleepy during the day is a common problem. Many of us resort to several cups of joe per day and some even try energy drinks, which are now reported as deadly.

Mindbloom wants to help. The Seattle-based interactive media company today debuted its free new app for iOS devices called Juice that is designed to help everyday people discover exactly why they lack energy and provide expert tips to help you feel better throughout the day.

Here’s how it works. You record your daily behaviors in nutrition, sleep and exercise and then match that with your daily energy level. At the end of one week, users receive a report that offers insight into the reasons that negatively affect energy.

Users are then given daily tips from Mindbloom’s partner network of health experts and authors. They can also pay $.99 or spend earned points to receive other trackers — mood, stress and life balance — to help pinpoint their causes of energy loss.

Advice for those problems could be anything from a suggestion to feed sweet cravings with fruit or to avoid digital displays an hour before bedtime to increase sleep. It all depends on each individual and his or her habits throughout each day.

The app is the first of a series of consumer mHealth (mobile health) apps produced by Mindbloom in collaboration with Vivacity, a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness.

“As consumers’ appetites for mHealth apps increase, Mindbloom and Vivacity have come together to offer the perfect combination of art, technology and science to engage them to actively participate in their own well-being,” Mindbloom founder Chris Hewett said in a press release. “It’s an exciting time to see smartphones shift into health and wellness devices and we look forward to collaborating with Vivacity on applications that inspire people to define what’s important, discover what motivates them, and take meaningful daily actions in all areas of their life.”

Part of Juice’s appeal is its simplicity and fun interface. The instructions are extremely easy to understand and the visuals are playful and interactive. That’s what Mindbloom wants — an engaging app that anyone can use.

“JUICE is not an application for the ultra-marathoner or the traditional Nike+ ‘tracker’ crowd. Instead, it is an energy tracker for the rest of us,” Hewett said. “Today’s $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don’t know why and don’t have the time to begin to learn how to address the issue. JUICE offers the average person the perfect place to start.”

Mindbloom, based in Seattle’s Pioneer Square neighborhood, was founded by Hewett, formerly of the Monolith Productions video-game studio, along with Brent Poole, an Amazon.com veteran.

Previously on GeekWire: Online wellness startup Limeade squeezes $5M round out of TVC 

Comments

  • http://www.facebook.com/russell.benaroya Russell Benaroya

    Great job Chris, Brent and the Mindbloom team. Well done. Way to push mhealth and healthy lifestyles. It’s great to see more health tech momentum being built in this region and you’ve been at the forefront. Way to go.

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