Tim Cook might want to send a thank you card to Steve Ballmer this morning. It should read like this:

Dear Steve,

Just wanted to say thank you. Thanks to statistics from your search engine, Bing, we now know that an Apple product was the most-searched item of 2012. Here at Apple, we also enjoy knowing that the iPhone 5 was also the most-searched news story on your company’s search engine.

I guess we now know what was popular this year. Thanks for crunching the numbers on this.

Your friend,


OK, maybe the letter won’t happen. But this much is true: the iPhone 5 was the most-searched consumer electronic on Bing’s top searches of 2012 lists. Apple’s newest smartphone also outpaced the 2012 Election, the Summer Olympics and even the Gangnam Style dance as the most popular news story. On that same list, Amazon’s Kindle Fire HD was the ninth-most searched story while the Facebook IPO came in tenth.

After the iPhone 5, the most-searched consumer electronics were:

2. iPad

3. Samsung Galaxy III

4. Amazon Kindle

5. iPad 3

Along with the iPod Touch (6th) and iPhone 4S (9th), that’s five Apple products in the top 10. Microsoft had two with the Xbox (7th) and Windows 8 (10th).

Social, music and games topped the list of most-searched tech apps this year. Pandora was the number one most-searched for app, with Words With Friends and I Heart Radio rounding out the top three. Three of the top five were music players (Pandora, I Heart Radio and Spotify).

Facebook and Twitter finished 1-2 for most-searched social network. Somewhat surprisingly, MySpace moved into third place with its rebranding mission.

I’m not exactly sure what this says about our country, but the most-searched person was Kim Kardashian. Justin Bieber was bumped down to second after taking first place last year and Miley Cyrus rounded out the medal stand. Other names in the top 10: Lindsay Lohan, Jennifer Aniston and Nikki Minaj.

And while Barack Obama may have won the popular vote on November 6th,  he certainly wasn’t very popular on Bing. The president came in as the 46th most-searched person, while Mitt Romney came in at 43rd — at least Mr. Romney won in something.

The Bing blog has a complete list of the rankings, which also include most-searched athletes, musicians and celebrity couples.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • chris

    You iSheep are sick and need to get a life.

    • HammerOfTruth

      I guess the whole world is sick. That sounds about right. Where did you get your tinfoil hat? I made mine.

      • chris

        I fail to see the relationship between what I said and conspiracy theorists. However I do need to inform you that you have a problem, a quick glance at your disqus post history will enlighten you as to what it is. You have the same problem we are arguing over, it seems like you troll “news” looking for Apple related stories to drown yourself in one after another. Some company might have a new mascot.

        • HammerOfTruth

          Why thank you Doctor! I am cured!! By the way, I’m not arguing. I just think it’s funny that you think I have a problem, when you believe that anybody who has any interest in Apple are “iSheep”.

          I’m sorry if I offended you. I just wanted to show a little humor and let you know that you shouldn’t let things like people obsessing over Apple products bother you. If it wasn’t Apple, it would be something else.

          Now go get your shine box!

  • CharlesKGim

    The number one search engine typed into Bing, Google of course!

  • Guest

    Congratulations to iPhone and Mitt Romney on their big wins this year!

    • HammerOfTruth

      Actually you may be right. Even though Mitt didn’t win being president, he also doesn’t have to face the fiscal cliff right now. He can start hiding his money offshore. So he did win big in some sense.

  • guest

    Analyzing the Bing results would have been of some interest. But the title and intro is transparent link bait and doesn’t add anything to the story.

Job Listings on GeekWork