Posting from Las Vegas: Microsoft is promoting Windows Phone here at the Consumer Electronics Show with a publicity stunt that mixes competition with good-natured humiliation. And so far it’s working out pretty well for the company.

At the company’s CES booth, Ben Rudolph of the Windows Phone team is challenging users of other smartphones to duels in which they race him to complete everyday tasks such as checking the weather, posting to Facebook and Twitter, and snapping/sharing a photo. Anyone who beats him gets 100 bucks.

Anyone who loses has to admit that their phone was “smoked by Windows Phone.” (Rudolph also offers them a Windows Phone as a consolation, if they want one.)

Summing up the Day 1 results in a blog post, he reports 21 wins, two losses, and a tie — underscoring the company’s point that Windows Phone is faster at many everyday tasks.  You can see the highlights in the Microsoft video above and read more background in Rudolph’s introductory post.

Follow-up: Windows Phone’s final tally: 30 wins, 3 losses

Comments

  • bizDev

    Ben Rudolf just earned himself a very nice review. Great idea, well executed.

  • http://nickwhite.me/ Nick White

    What percentage of people are taking the Windows Phone?

    • http://twitter.com/whiteone30 Ryan Bordner

      Everyone with a Blackberry.

  • Nathan Ottenson

    Love it.  What a stellar PR idea

  • Guest

    Congratulations to Microsoft! A lot of people mocked Windows Phone for its initial ad campaign stating that you simply wouldn’t need to use it as much — that “glance and go” was not a good objective.

    I don’t have time to paw through all my iOS apps to get meaningful information. I don’t like waiting for all the useful widgets to load on my Android home screen. Windows Phone provides the ideal blend of information and features in one convenient location.

  • Guest

    Remember about a decade and a half ago, pre Ballmer’s dismal CEO stewardship, when great MS marketing was the norm not the exception?

    • Guest

      Not really, no. That was around the time of the infamous “Start Me Up” Windows 95 campaign — and that was one of Microsoft’s better ’90s campaigns.

    • Dacob Aurora

      Uh no.  Microsoft has always been a bit behind on marketing (the Xbox excluded).

      • Sage

        I dunno, that video of Ballmer screaming about windows 3.0 is crazy good. As is the night at the roxbury vid. Hell, even Bill Gates jumping over a chair. The Seinfeld ad was also brilliant, but most people just don’t get the joke.

  • http://twitter.com/Zarniw0Op Philip Gould

    Really entertaining. All who took part were great sports and although they may have lost that particular challenge, they all had great phones too

  • Dacob

    I have had my WP for 5 months now and every who touches it, loves it.  I think, myself included, most people think the new WP is just an update to the old failed Windows Mobile.  Microsoft should do a better job of PR is getting the message out this is more like Windows 8 than WM. 

    Exactly the same reason Android has a great market shared – marketing.  Loved those commercials in the beginning, gave me goosebumps.  Too bad my Android ended up running as well as my Blackberry and less useful.

  • Dacob

    I have had my WP for 5 months now and every who touches it, loves it.  I think, myself included, most people think the new WP is just an update to the old failed Windows Mobile.  Microsoft should do a better job of PR is getting the message out this is more like Windows 8 than WM. 

    Exactly the same reason Android has a great market shared – marketing.  Loved those commercials in the beginning, gave me goosebumps.  Too bad my Android ended up running as well as my Blackberry and less useful.

    • Jason

      I’ve only had my Focus for 2 months and you’d have to pay me to switch to a iPhone or Galaxy Nexus.  Facebook is better on WP7 then on facebook.  People grouping + live tiles is awesome.

  • Someone

    Awesome!

  • Jitendra

    Really good marketing

  • http://www.facebook.com/tdogdfw Terry Gore

    Some of the best Microsoft marketing in a long time… sure beats the Office Dinosaur heads.

  • Guest1

    Try publishing a video to youtube and see if that’s faster than an iphone 4g. Oh Wait, windows phone does’nt do that…

    • Guest325

      You’re right.  You can upload to Facebook but not Youtube.  To be fair, I don’t believe Google has given Microsoft the proper API access to Youtube.  Even the third party Youtube app called MetroTube (best youtube app ever) that has been using hacks around the limitation has pulled the app from the Marketplace because it may not be reliable if Google changes something. 

    • Sage

      You should try the WP7 4G phones (lumia 800/900, some HTC coming out soon, also samsung), unlike the iPhone 4s – they ACTUALLY HAVE 4g.

      Oh, they also have gorilla glass, something else you don’t.

    • Anonymous

      Or try them as a combustion engine or hang glider and see which is faster.. Silly, no? These are speed challenges, not feature challenges.

      Anyway, in some challenges the competition choose or had to use 3rd party apps. So, a 3rd party app on Windows Phone could also beat the iPhone 4G uploading to YouTube.

    • Nathan Ottenson

      whats an iphone 4g?

  • Qwerty

    Awesome marketing

  • http://twitter.com/dananderson Dan Anderson

    This was great. I was expecting them to do a speed test, similar to what T-Mobile did in Seattle last year. But Microsoft took an even better approach by showing a few different real world tasks. 

    I think it is impressive that the Windows Phone beat out the best rivals: Galaxy Nexus and the iPhone 4S. I didn’t expect to see that.

    I also really liked that Microsoft included the loss in the video. That added a lot of credibility to the video. Overall, this was a great PR stunt. Well done!

  • TiRohn

    …and it is indeed a “everyday”-phone! :)

  • http://twitter.com/wschlegelfb Wayne Schlegel

    wow, thats great!

  • http://twitter.com/apanteli Andreas Panteli

    Challenge it with Galaxy Note

  • http://www.facebook.com/postelwait Cameron Postelwait

    they could have done this at the ballmer keynote, i might not have fallen asleep.

  • yağız

    very barve initiative! looks like Nokia has finally made it..

    • sage

      pfft, for this stuff my mozart could beat the 4s.

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