Microsoft redesigns Windows logo — just don’t call it a flag

 

Microsoft today confirmed that it has redesigned the Windows logo for the Windows 8 release.

The logo, above, reflects the tile-based interface of Windows 8 and the “Metro” style that Microsoft has been adopting across its consumer products. To help create the logo, Microsoft tapped the Pentagram design studio, which has done work for everyone from Saks Fifth Avenue to the Daily Show.

In a blog post, Microsoft’s Sam Moreau tells the story of the logo’s creation. He notes that, despite its past evolution, the Windows logo was never really meant to be a flag.

“Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective,” he writes. “Microsoft and Windows are all about putting technology in people’s hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.”

Microsoft is slated to release the Windows 8 Consumer Preview later this month. The company hasn’t set a date for the final release, but it’s widely expected sometime later this year.

This is Windows 8: Hands-on with Microsoft’s radically different operating system

  • http://www.facebook.com/people/Donovan-Kliegg/100001187341261 Donovan Kliegg

    I’m going to miss the glowing cross of Windows 7.  I always felt I was being visited by the holy B. Maybe if we are lucky this one will or .  I’d be happy to trade false divinity for retro kitsch.

  • Prolescum

    Lol! https://twitter.com/#!/pigonwheels/status/170608746538602496/photo/1

  • theluckyshot

    Apple changed from a multi-color logo in 1998, way to go Microsoft, ahead of design trends as usual.

    • Guest

      Apple was the first company to adopt a monochromatic logo?

      • Guest

        Don’t challenge the prevailing meme with facts. Apple did everything first, even when they didn’t.

        • Guest

          Sorry. Shall we fire Steve Ballmer and the board, then?

  • Guest

    Now that says innovation! Oh right, not really.

  • Guest

    Now that says innovation! Oh right, not really.

  • Guest

    It’s more consistent with Metro. But like that design aesthetic it risks being flat and boring. It all depends on the colors and shading they end up using.

    Sad that it took an outside firm to notice and ask why their logo had been turned into a flag instead of a Window. Ten of thousands of employees in the Windows and Windows marketing org alone, and yet nobody brought it up before?

  • http://www.facebook.com/people/Ruben-Reyes/100000168207018 Ruben Reyes

    How much did Pentagram Design Studio get paid for drawing a blue trapezoid?