Will Gandalf be replacing that staff with a brand new Windows Phone?

OK, this may be entering an entirely new realm of geekdom. The marketing wizards at Microsoft have struck a deal to promote its Windows Phone devices by showcasing the likes of Bilbo Baggins, Gandalf and other characters from The Hobbit of trilogy, directed by Peter Jackson.

Marketing reports that Microsoft’s ad agency, Wunderman, is working with Warner Bros. on the campaign, which will include digital, print and billboards in the U.K., U.S., France and Germany.

The Hobbit arrives in theaters on December 13th.

Microsoft is in a desperate fight to get its mobile market share amped up as it battles with Android and Apple’s iOS. Could a little magic from the cast of The Hobbit do the trick?

Previously on GeekWireMicrosoft takes on Android and iPhone with new ‘Meet your Match’ challenge


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  • Guest

    I don’t recall this level of crass marketing with LoTR, am I misremembering?

    Either way, this just makes me hate WP. To be clear, I’d hate Apple or Google if they did this too. It’s not anti-Microsoft it’s anti crass marketing.

  • guest

    Well, between this and Hobbit Slots, WB has definitely taken crass to a new level.

    • mark

      You’re repeating yourself again.

      • TheRealGuest

        Hey man, that wasn’t me. I posted my comment first. This is another guest.

  • http://www.facebook.com/people/Mike-Christensen/676694755 Mike Christensen

    Maybe it took Frodo so long to return the ring to Mordor because he was using Apple Maps?

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