Microsoft’s MSN is launching a new site called msnNOW, serving up the latest buzzworthy stories using technology that analyzes Twitter, Facebook, Bing and BreakingNews.com to identify trending topics by the minute.
It’s targeted at younger readers, part of a broader attempt to inject new life into the aging Internet portal. Here’s the summary from a news release announcing msnNOW.
The site’s editorial staff utilizes exclusive technology that identifies what trends and topics are heating up on the Web, enabling staff members to continuously update the site with fresh content so you don’t miss a thing. Whether you need to catch up on the latest celebrity gossip before dinner with girlfriends, keep a pulse on the college basketball buzz heading into March Madness or get the lowdown on what the people on Main Street are saying about the presidential race, msnNOW has you covered.
The site was announced tonight and is slated to be available at now.msn.com, but at the time of this post it wasn’t loading reliably. The picture above was distributed along with the news release.
Update, 10:50 p.m.: The site still isn’t loading for me, but one GeekWire reader was able to get through and passed along a couple of screengrabs. Here’s a look at the welcome message and the site.
Update, Thursday morning: The site is now loading reliably.