[Update: comScore changed its methods for collecting data in August, making the month-over-month comparisons invalid. The biggest change is in the combined total of Bing and Yahoo searches, as noted below.]

Google’s share of the U.S. search market fell by 0.4 percentage points in the U.S. in August, while Microsoft Bing climbed by 0.2 percentage points — resulting in one of the largest changes in the search landscape in recent months … which actually isn’t saying much.

The latest report from comScore Networks shows Google at 66.4 percent of the market, down from 66.8 percent in July. Bing rose to 15.9 percent, up from 15.7 in July.  Meanwhile, Yahoo continued to slip, hitting 12.8 percent of the market, from 13 percent in July.

The end result was that the Microsoft+Yahoo search partnership remained steady at a combined 28.7 percent market share.   [Update: ComScore says the combined total of searches “powered by Bing” was 25.3 percent using its new methods of gathering the stats. The difference is that Microsoft powers the core algorithmic search for Yahoo but not some other search features that comScore counts.]

Microsoft has been trying to differentiate its search engine by leveraging its Facebook partnership, rolling out a new Facebook photo search tool at the end of August. Last week Bing launched a “Bing it On” campaign with a related site where consumers can compare Google and Bing search results in blind “taste tests.”

Comments

  • guest

    Google can afford to give up .4 of a percentage point/month a whole lot longer than MS can afford to keep losing billions on Bing.

    • http://twitter.com/gmango_au Grant Neal

      so Google is losing share and thats not a worry – not true. Add this to the Amazon announcement and the G has some concerns. My latest IOS update switched the default search on Safari to Yahoo from Google. Looks like the android thing vs Apple + advancements by the MS Bing (and it does look nice you must admit and returns relevant results) + AMazon Fire using Bing means the war is not lost. Just starting in fact…

  • AyaisMUsikWhore

    Maybe it’s me but i don’ really like bing. Its just so, bland. Google gives me what i want…However the adds does anger me, but i just remove them. Other than that, Google maps, Images, Youtube….whatever , I just feel attached to Google. Sad part is, i use to hate google too.

    • guest

      I am not arguing that Bing is better than
      Google, but I’m not sure how you can call it bland. It has many of the same
      features as Google, it offers capabilities that Google does not have, and it
      has a much more engaging user interface that is fun, educational, and appealing
      to the eye. The Google home page is about as bland as it gets. I use Bing because
      it’s fun, the interface is better in my opinion, and I get the results I need.

    • guest

      I am not arguing that Bing is better than Google, but I’m not sure how you can call it bland. It has many of the same features as Google, it offers capabilities that Google does not have, and it has a much more engaging user interface that is fun, educational, and appealing to the eye. The Google home page is about as bland as it gets. I use Bing because it’s fun, the interface is better in my opinion, and I get the results I need.

      • http://techmansworld.blogspot.com/ncr Michael Hazell

        And don’t forget about the occasional HTML5 backgrounds on the search home page.

      • Hpdirty

        Micro$oft employee? Isupport Google against the bad and harmfull M$ monopolies…

  • guest

    Another way to look at this is that Ask & AOL networks gained as much from Google as MSFT, for FAR smaller investment. I’m not impressed.

  • Matt Wass de Czege

    I am just surprised that we are down to a two pony race in search. It is a bit disappointing, that there is not more inovation and choices for such a lucrative business. It used to be a new search engine company came out every year and then Google just squashed it. I have to admit that I love Google, but what happened?? There seems to be so much more that one can do to improve search and how you connect people to the information and merchants they want to do business with.

  • http://techmansworld.blogspot.com/ncr Michael Hazell

    I don’t even think that Yahoo! should count, as their search results are powered by Bing.

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