Microsoft’s Bing search engine is adding new data from check-in service Foursquare today, aiming to give Bing users inside information about a variety of locations around the country.
Bing says public tips from Foursquare users will start appearing today in the sidebar on the search results page for U.S. users. When a Bing user searches for a restaurant, for example, the “People Who Know” section will show public tips from Foursquare users who have checked in to that particular location. The searcher doesn’t need to be part of the Foursquare user’s network to see a relevant tip.
Bing says the data will be adjusted for the general location of the searcher. For example, a search for Starbucks by someone in New York will return Foursquare tips about different locations than will a search for Starbucks by someone in Seattle.
Microsoft rolled out the social sidebar earlier this year, incorporating data from Facebook and other social networks to supplement traditional social networks. For more on this topic, Stefan Weitz talked about the sidebar during the latest GeekWire radio show and podcast.