Medio targets bigger market with device analytics service

Medio Systems has built a profitable business by helping big brands such as T-Mobile and Angry Birds maker Rovio measure and analyze what their customers do inside their mobile apps and services, with the goal of helping those companies boost engagement with those users, and generate more revenue.

Today the Seattle startup launched a new initiative that aims to bring its service to more companies and developers, offering a new cloud-based service called the Medio inGenius Suite that aggregates information such as geography, device type and usage patterns to help developers and companies figure out how to improve their apps and services.

Medio’s CEO, Rob Lilleness, says via phone that the idea is to put the cost “within reach of anyone who is building an app or service.” Specific pricing for the new service isn’t being publicly disclosed.

The startup is backed by Accel Partners, Trilogy Equity Partners, Frazier Technology Ventures and Mohr Davidow Ventures. Lilleness says the company has now grown to 90 employees, up from about 55 at the start of the year.