Lockerz continues to bolster its ranks through acquisitions, with the fast-growing Seattle social shopping company announcing that it has acquired online fashion community Chick Approved.
Chick Approved — founded by Jeff Turnbull, Brett Miller and David Dripps — allows its users to get feedback on fashion choices. As part of the deal, Lockerz will continue to work with YouTube fashion star and Chick Approved collaborator Megan Parken of MeganHeartsMakeup. Parken’s YouTube channel has more than 450,000 subscribers, and her videos have been viewed 84 million times.
“Acquiring Chick Approved and working with one of YouTube’s biggest stars is a great way for Lockerz to continue to build its fashion experience for members,” said Lockerz CEO Kathy Savitt in a press release. “Coming on the heels of our new Lockerz Tastemakers program, we’re giving members even more ways to get rewarded for doing what they love online.”
Lockerz raised $36 million in funding from Kleiner Perkins Caufield & Byers, DAG Ventures, Live Nation and others last summer. It has purchased a number of companies in the past year, including Seattle’s Off & Away (which was promptly shut down) and video service Vodpod. Last summer, Lockerz purchased social sharing startup AddToAny.
Lockerz is building a social shopping service where teenagers and twenty-somethings earn points for sharing content or watching videos.
Chick Approved will become part of the Lockerz brand, and its employees have joined the company. Lockerz now employs 60 people.