Jeff Bezos

Amazon.com founder Jeff Bezos, Union Square Ventures and angel investor Dave McClure are among the investors pumping $6.5 million into Behance, a 6-year-old New York company that allows writers, graphic designers and other artists to showcase their portfolios and find new projects.

Behance projects site have received some 70 million views in the past 30 days, with more than 1.5 million public projects now on display.

“For the past five years, Behance has been a bootstrapped enterprise. We’ve sold Action Pads, books, job postings, conference tickets, and even banner ads (horror!) to generate the income to build Behance. It’s been amazing, and we’ve developed as a team and company in extraordinary ways,” the company writes in a blog post. “But now, more than ever before, we see a tremendous opportunity to take Behance to the next level as it grows by leaps and bounds.”

In addition to Bezos, who invested through his personal investment firm, Bezos Expeditions, investors included Dave Morin, Yves Behar, Chris Dixon, Dave Tisch, Alexis Ohanian, and Garrett Camp.

“These thinkers and investors have a history of changing industries. It’s a dream team for us,” the company said.

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