INRIX is bolstering its board and management team as the Kirkland provider of traffic data continues to add new customers, and possibly positions for an initial public offering.

The spin out of Microsoft Research today named former Blue Nile CEO Diane Irvine  to the board, tapping a proven executive with public company experience. At Blue Nile, Irvine helped grow the online jeweler to nearly $350 million in annual revenue.

In addition to Irvine, the company announced several new appointments in the executive ranks. Those include Danny Woolard who has been named Vice President of European Business Development. Woolard most recently served as General Manager of Operations for Australian traffic and telematics service provider Intelematics.

Danny Woolard

Also joining the company are Andreas Hecht — a former exec at Rand McNally, NAVIGON and NAVTEQ — as Vice President and General Manager of Automotive and Jonathan Maron — former vice president of marketing at HTC — as Vice President of Marketing and Corporate Communications. The company also named Graham Bradley as director of European business development for mobile.

The appointments follow the hiring former RealNetworks exec Tracy Daw as chief legal officer earlier this year. The company also recently topped the 100 million driver mark, creating what they dub the “world’s largest crowd-sourced social network for traffic.”

INRIX has been discussed as a possible IPO candidate, especially after the company raised a $37 million round of venture capital last year and purchased its largest European rival last year for $60 million. It now employs 300 people, with about 20 additional openings.

“We are certainly on the path of wanting to take this business public,” Mistele told GeekWire last year.

Are they getting closer to making that leap?

Previously on GeekWireINRIX CEO Bryan Mistele on surviving 70 VC rejections

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