Let’s face it: The fashion sensibilities of men in the Pacific Northwest (especially those in the tech industry) are a bit lacking — unless you think polar fleeces and hoodies are the way to go.

Well, Vancouver, B.C.-based Indochino is looking to class things up with a new “traveling tailor” program that creates a “pop-up” store in various cities. Haven’t heard of Indochino?

It operates an online service that allows men to easily purchase high-quality, custom-made suits. The company, which raised a $4 million venture capital round from Madrona Venture Group and others last year, plans to brings its “traveling tailor” program to Seattle this summer, Indochino founder Kyle Vucko tells GeekWire.

The idea is to create a temporary store where men can touch the fabric and get matched with a “personal stylist” to create an ideal look. (Watch out REI, Indochino is looking to class up this town a bit).

Here’s more of how it will work.

[Hat tip to TechCrunch]

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Comments

  • Guest

    Having bought a tailored shirt whilst in Hong Kong, I routinely get postcards from the Chinese who tailored it for me. They inform me that this Chinese will be at a hotel in my city and that I can have additional shirts made during his stay.

    Aside from the fresh-looking web site, what does Indochino offer that my Chinese does not?

  • http://blog.findwell.com Kevin Lisota

    How many companies where you guessing might go public in 2012? I think you had 5 on the list. That’s 5 IPO roadshows with 2-3 people each probably. They might get 15 suits out of this from the Seattle start up community :)

  • Anonymous

    Interesting. I’ve been looking for a good, talented bespoke tailor in Seattle for a while now. This sounds more like a “buy a custom suit” business than an actual traveling tailor who can alter and fit garments for men.

    • Ryan

      People who are in the SEO space don’t wear suits and they shouldn’t have to. :)

      • Anonymous

        Are you kidding? A classy man looks good regardless of his occupation–even if it IS SEO. A sharp pair of tweed trousers with some argyle socks? I’m there.

        • Ryan

          I never said you don’t have to look classy but in the SEO space who can you point to that wears a suite aside from Will Critchlow and maybe Rand Fishkin… 

          • Anonymous

            Me!

          • Ryan

            I think you’ve proven my point.

          • Ryan

            I think you’ve proven my point.

          • Anonymous

            Totally. A pair of suspenders, some shiny brown shoes, a nice hounds-tooth jacket and a feather in you cap. Classy SEO guy there. Also, likes to feed trolls.

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