Real estate agents have taken it on the chin over the past few years, and as such one might imagine that those firms that sell technology products or services to brokers or agents might not be faring so well. But don’t tell that to Imprev, a growing 11-year-old company that helps real estate agents create everything from multimedia slide shows to electronic newsletters to online advertising campaigns.
The Bellevue company, which just expanded its existing office space, plans to announce this week that it has landed long-term contracts worth millions of dollars with RE/MAX and Brookfield’s Royal LePage Real Estate Services.
In addition, the company has named Kevin Hawkins — previously of HomeGain, Inman News, Great Western Bank and Fannie Mae – to the position of senior director of corporate communications and marketing and Carolyn Holmberg — formerly of Windermere Service Company and Washington Mutual – as marketing director.
Imprev is bit of an unknown entity in the Seattle technology community, even though it has been around for more than a decade. Part of that might be tied to its less than traditional path.
The company never took a dime of venture capital, and has been solidly profitable for years. It now serves over 200,000 agents with its marketing services, up from 50,000 five years ago.
Imprev recently unveiled a new iPad app called RE/MAX Presenter, a new offering designed for agents to showcase properties of clients. That’s similar to a product that Seattle’s Windermere Solutions is rolling out this month, which also allows agents to market homes via the iPad. Some of Imprev’s other products compete head-to-head with Kirkland’s Market Leader.
The company is led by Renwick Congdon, the yoga-practicing, ice hockey playing 49-year old CEO and Founder.
“We’ve found that in a challenging market, it’s as important where you spend money as it is where you don’t,” Congdon said. “Most people will say cut quickly and deep. We learned that by being focused with our investments, we could grow and come out on top.”
Imprev said it plans to continue to expand in 2012, both through key hires and strategic acquisitions.