Just released this morning, here’s the full version of the first ad in T-Mobile USA’s new “No More Mr. Nice Girl” campaign, part of the Bellevue-based company’s effort to burnish its brand and become a more formidable challenger in the U.S. wireless industry. What do you think?
In case you’re wondering, Carly is riding a 1000 cc Ducati superbike.
For more background, see our earlier post on the strategy behind the campaign and this post this morning by T-Mobile exec Peter DeLuca.
