Dmitry Balin pitches his company, Pikaba, at the Space Needle.

We’re back for another exciting and fast-paced episode of The Elevator Pitch, the show where entrepreneurs pitch their business plans in the 43 seconds it takes to ride to the top of Seattle’s iconic Space Needle.

In this episode, we hear from Dmitry Balin, a startup veteran who sold his previous company to Microsoft. Balin came well prepared to tout his new social shopping service, Pikaba.

Did we like it? Well, let’s just say the judges were quite split on this one. Find out in the show below whether we kept Balin around for the final rounds, or sent him to the ground to work on the business so more.

Joining me on the judging panel: GeekWire Chief Business Officer Rebecca Lovell and Madrona Venture Group’s Greg Gottesman. Enjoy!!

So, what do you think? Did we make the right choice? Cast your ballot here:

Meanwhile, here are the first three installments of the Elevator Pitch, featuring PetHub founder Tom ArnoldMannequin founder Prashant Sridharan and Frameable founder Nick White.

Think you’ve got what it takes to pitch your business while speeding to the top of the Space Needle? We’ll be filming another round of contestants next week, and are currently taking applications. If interested, email me — john@geekwire.com — with a quick explanation of your business and why you think you’ll get to stay on top of the Needle with us.

Stay tuned for more episodes of the Elevator Pitch. A big thanks to Lift Digital and the Space Needle for helping to make the show possible.

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