Film and television consultant Robyn Sklaren

Posting from Austin: When teams want to promote their brands at South by Southwest, they know one thing matters above all — standing out in the crowd.

The same goes for SXSW panelists.

I had to stop Robyn Sklaren when she walked by me on the first floor of the Austin Convention Center in these.

“They’re Black Milk!” she said, referring to the Australian company that sells the eye-catching Tetris leggings.

Sorry, geek girls. For now, at least, they’re out of stock.

I hope Sklaren isn’t in too big of a rush. Before I had gotten her card, another geek girl had stopped and stared.

“I just want you to know, those make me very happy,” she said.

Sklaren’s panel? “The Evolution of the Douchebag in Modern Cinema.”

I’ll bet she’ll handle the attention just fine.

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  • PPP


    Come on GeekWire, let’s step it up a notch or two. You’re better than this. Entire stories devoted to leggings just isn’t cutting it. It’s been awhile since you’ve published an interesting story….

    • johnhcook

      Thanks for the comment. As I’ve said in the past, not every story we write will connect with readers, and we do like to have a diversity of content on the site, sometimes hard-hitting, sometimes offbeat. 

      I am not sure what you’re interested in, but I am pretty proud of some of our recent stories, including our coverage today of the remarks by USPTO director David Kappos about how he’s trying to reform the patent office. Also, our interview with Ray Ozzie from the GeekWire Summit I personally thought was interesting. 

      We are always open to story ideas, so please email me at john AT if you have ideas or tips. Thanks again for reading.

  • Michelle Broderick

    Love the slice of life stories coming from SXSW. It’s not all 1’s and 0’s in the tech field. 

    SXSW was one of the first organizations to realize that tech was becoming culture and this post brilliantly illustrates that. And, I WANT THOSE TIGHTS!

  • Guest 3

    While not per se tech related, her panel sounds interesting.

    I remember the transition point in the late 80’s where you were allowed to show flawed characters, but they had to always redeem themselves –  they certainly could NOT be douchebags.  They could make unintentional mistakes, but, they could not engage in overt douchebagerie .  It just wasn’t allowed under Story-101 rules (not if you wanted to get financed).

    Then, something happened.  All of a sudden it was OK to have douchebag characters with no redeeming qualities at all.  It started on television in the ’80s and eventually became approved of in feature films in the 90’s.

    Hmmm, the parallel emergence of the personal computer?

    Why was this acceptable?

    Cinema mirrors society (it really does).

    There was a changing-of-the-guard in terms of old school “film makers” and an emerging generation of film school graduates who were also fascinated with digital effects as much as character and story.  The emergence of the techie-douchebag in the real world (Beard and Birkenstocks with zero-social manners) also started to seethe into the Mainstream…and, lo-and-behold, into cinematic characters (Look at the some of the tech/geek connections between Wayne’s World and real life).

    Now, there’s a Panel at SXSW on the phenomena.

    Everything’s related.  You just need to connect Ye Olde dots.

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