Posting from Austin: When teams want to promote their brands at South by Southwest, they know one thing matters above all — standing out in the crowd.
The same goes for SXSW panelists.
I had to stop Robyn Sklaren when she walked by me on the first floor of the Austin Convention Center in these.
“They’re Black Milk!” she said, referring to the Australian company that sells the eye-catching Tetris leggings.
Sorry, geek girls. For now, at least, they’re out of stock.
I hope Sklaren isn’t in too big of a rush. Before I had gotten her card, another geek girl had stopped and stared.
“I just want you to know, those make me very happy,” she said.
Sklaren’s panel? “The Evolution of the Douchebag in Modern Cinema.”
I’ll bet she’ll handle the attention just fine.