We were pretty intrigued with the idea of GreenLight Music — the new digital music licensing business from Seattle-based Corbis — when we first wrote about it a couple weeks ago.
GreenLight operates an online marketplace where companies can secure rights to music for use in corporate videos, tradeshows, sales meetings and Web sites. Users choose how many days they plan to use the song and for what purpose. Then, they can submit a bid of how much they’d pay for the song.
“We thought, as this industry has evolved, how can we bring more products to our customers? And entertainment is an obvious way for people to break through the cluttered world that we live in,” Shenk says. Here’s the full interview: