Posting from Las Vegas: Microsoft last night gave its final Consumer Electronics Show keynote address, and it was anything but ordinary. There’s no question that it was memorable. Whether or not that was a good thing is a subject of much debate.
First was the retrospective of Microsoft CES keynotes, above, created by remix artist Pogo. This was played at the outset of the keynote. Sitting in the audience, this struck me as pretty cool — a signal that Microsoft wasn’t content to go with the status quo for its final CES keynote.
Second was the “Tweet Choir,” which made an appearance in the middle of the show to sing selected bits from the tweet stream about the Microsoft event. This was a bit of a head-scratcher, but the effect was better in the audience (where we could read the tweets on the big screen) than on the webcast, where the camera angles apparently didn’t allow viewers to see the text of the tweets.
Bottom line, not your ordinary tech keynote. Microsoft would probably be getting less criticism for taking an unusual path with these things if it had delivered some bombshell or breakthrough news along with them.