The Nook

As I’ve noted in the past, I am not a big fan of electronic reading devices. (In addition to having little time to read books these days, I just can’t stomach the idea of carrying around yet another device).

BlueKai, the online advertising company with operations in Seattle and San Francisco, just released an infographic showing who is actually buying Nooks and Kindles and Kobos.

As it turns out, gift card buyers, country club members, paralegals, iPod owners and dietitians are the most likely to be e-reader buyers. (None of those characteristics apply to me by the way).

BlueKai also found that folks with household incomes between $150,000 to $199,000, coffee/energy drink consumers and international business travelers also are likely to be fans of e-readers. (Once again, I strike out in all of those areas).

Comments

  • http://www.intrinsicstrategy.com/ FrankCatalano

    This is … odd. I bought mine because I frequently travel for business, but not international business (unless it really is true that Florida is another country). 

  • http://www.intrinsicstrategy.com/ FrankCatalano

    This is … odd. I bought mine because I frequently travel for business, but not international business (unless it really is true that Florida is another country). 

  • Guest

    It’s all bs until Amazon and others disclose their actual sales figures.

  • Guest

    Congratulations to BlueKai on creating this infographic! I tried to read a Kindle “book” once but it was all words — not graphical at all. I don’t know how people intend to impart information with only one font, only one colour, and no clip art.

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