Portland’s Urban Airship has sent out more than 10 billion push notifications to mobile devices since it was started. And most of those have been delivered to Android or iOS devices.

A new partnership announced today at the Mobile World Congress in Barcelona between Urban Airship and Buddy Platform — a Seattle upstart led by former Microsoft vets — will make it far easier for mobile developers to deliver push notifications across the four major mobile platforms: Android, iOS, Windows Phone and Blackberry. David McLauchlan, co- founder and CEO, Buddy, said that it is the first mobile service to support Windows Phone 7 push notifications and live tiles.

Allowing developers to easily manage push notifications across all four platforms marks an industry first, he said.

“We’re delighted that all of our iOS, Android and Blackberry developers will join our Windows Phone developers in having access to a world-class notification system all managed through a single portal,” said McLauchlan, who spent 11 years at Microsoft, most recently as the senior business development manager for Zune..

As part of the deal, Buddy is joining Urban Airship’s strategic platform partner program. The new offering will be available to developers this Spring.

In other news, Urban Airship announced new enhancements to its analytics and reporting services with the new Unique Opt-in Report. The reporting tool helps customers hone their messaging around push notifications.

Previously on GeekWireMicrosoft vets launch Buddy to provide the ‘plumbing’ for mobile app development

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  • Manuel Medina

    This is a great deal for Buddy and further validates Urban Airship’s platform.  I wonder why did they need to go all the way to Barcelona to announce it.

    • johnhcook

      Buddy Platform is part of a special delegation of 11 mobile companies in Washington state — along with IvyCorp, Glympse, Point Inside, Venpop and others — that are attending Mobile World Congress. The state is supporting the effort through the Department of Commerce. 

    • http://twitter.com/BuddyPlatform Buddy Platform

      Actually, as a “platform as a service” company targeting the mobile device space in particular – attending Mobile World Congress is one of the most important events in the world for us to have a presence at. As John mentions, we won a government grant to help defray some of the costs in attending, but this is where the “mobile action” is. Absolutely vital for us to be here.

      Cheers, Dave.
      (Buddy CEO)

  • http://blog.calbucci.com/ Marcelo Calbucci

    Congrats on the partnership. Great stuff.

  • http://blog.calbucci.com/ Marcelo Calbucci

    Congrats on the partnership. Great stuff.

  • Raph

    Why not use Appoxee? the push is for free…urban is too expensive once passing the 1m push

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