A new partnership announced today at the Mobile World Congress in Barcelona between Urban Airship and Buddy Platform — a Seattle upstart led by former Microsoft vets — will make it far easier for mobile developers to deliver push notifications across the four major mobile platforms: Android, iOS, Windows Phone and Blackberry. David McLauchlan, co- founder and CEO, Buddy, said that it is the first mobile service to support Windows Phone 7 push notifications and live tiles.
Allowing developers to easily manage push notifications across all four platforms marks an industry first, he said.
“We’re delighted that all of our iOS, Android and Blackberry developers will join our Windows Phone developers in having access to a world-class notification system all managed through a single portal,” said McLauchlan, who spent 11 years at Microsoft, most recently as the senior business development manager for Zune..
As part of the deal, Buddy is joining Urban Airship’s strategic platform partner program. The new offering will be available to developers this Spring.
In other news, Urban Airship announced new enhancements to its analytics and reporting services with the new Unique Opt-in Report. The reporting tool helps customers hone their messaging around push notifications.
Previously on GeekWire: Microsoft vets launch Buddy to provide the ‘plumbing’ for mobile app development