The new Tabeo device from Toys R Us comes with 50 pre-installed apps.

Everyone wants to be a tablet maker these days it seems. And the latest entrant is one that could offer a challenge to, which unveiled its latest line of tablets just last week.

Not to be outdone, Wayne, New Jersey-based Toys R Us, which operates more than 850 brick-and-mortar stores across the country, today unveiled a new tablet aimed at kids.

Dubbed the Tabeo, the $150, 7-inch multi-touch tablet comes with 50 preinstalled kids-oriented apps such as Angry Birds, Fruit Ninja, AlphaTots and Discovery Kids Putterbugs. It also includes controls so parents can limit the amount of Internet access for each child in their family.

Based on the Android operating system with 4GB of flash memory, the device will go on sale October 21 at Toys R Us stores and

“Over the past year, we’ve spent considerable time talking to parents and children to determine what features and functions they really want in a kids’ tablet, resulting in tabeo,” said Toys R Us Vice President Troy Peterson in a press release. “We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys R Us team.”

Here are some of the specs on the new device, which will compete with products from educational toy maker LeapFrog.

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  • Christopher Budd

    They’re a little late to the kid tablet market.

    The Etch A Sketch has been out for over 50 years now. It’s not just for kids either, it’s been endorsed as effective by none other than Republican Presidential Mitt Romney!

  • Pete Herbert

    Hope it isn’t too locked down so kids can do some hacking like I did back in the day on my old TI calculator and VIC-20.

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